CASE STUDY: Brewers
SERVICES USED: Blog Writing
Brewers are the UK's largest independent decorator's merchant and the supplier of choice for industry professionals.
The Brewers marketing team are a busy bunch. They needed a go-to content writer with SEO and industry knowledge to write how-to articles and video content. Brewers chose to partner with Full Height Copy because our founder, Sue, has a background in the industry. Her understanding of the products, processes and health and safety requirements associated with painting and decorating allow her to write authoritative content with minimal research.
STEP 1: Gather a detailed brief
The Brewers marketing team is familiar with the briefing process, so the guidance that they give us is comprehensive. We ask the odd question here and there to make sure we have a full understanding of the requirements if we’re unsure. Brewers are always very forthcoming with the answers.
STEP 2: Research
Before writing anything, we always check that our knowledge of the topic is in line with industry best practices. If we’re still unsure of anything, we highlight this with Brewers technical team - the fountain of all painting and decorating knowledge.
STEP 3: First draft
Once we are sure about the details of the process that we are writing about, we write the first draft.
STEP 4: Amendments/sign-off
Brewers marketing and technical teams cast their eyes over the first draft and either provide us with feedback for amendments or sign the project off. It’s always a smooth process, with each team giving their input via a single point of contact.
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