CASE STUDY: Castle Health

The brief.

Castle Health is a world-renowned, international provider of private addiction treatment. Their marketing team approached FHC to write blog posts for one of their residential treatment clinics. They were attracted to Full Height Copy because we have writers with a background in the health sector and specifically the fields of mental health and addiction. The brief later expanded to cover their other sites.

BLOGGING GOALS:

• Produce top-quality, well-researched and accurate articles on topics related to addiction treatment.

• Position Castle Craig as the top choice of rehab based on its facilities, expertise and reputation.

• Use strong calls to action to drive clinic enquiries.

Our response.

Castle Craig's in-house marketing team produces their blogging strategy and manages the upload, monitoring and reporting side of things. They were looking for regular writers to execute their content plan.

1. Briefing call

We had an initial briefing call with Castle Craig's marketing lead to establish if we would be a good fit. During this call we identified that we had the expertise and capacity to undertake the work, and agreed on a set number of articles to produce each month.

2. Writer prep

We identified our writers – a former drug treatment manager and a practicing psychiatrist with an interest in addiction – when then familiarised themselves with the client's service provision and target market.

3. Writing

The client issues us with briefs at the end of each month for the following month. We then agreed draft deadlines and our writers get to work.

4. Project expansion

We now provide content for all of Castle Health's UK and Ireland-based residential and outpatient clinics, and their medical information websites, writing about all types and aspects of addiction and addiction recovery.

Let's get started.

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