New SEO Copywriting Services for Wiltshire
In celebration of Full Height Copy’s third birthday, we have taken stock and grown our services. Our clients’ biggest challenge in 2018, has been online visibility. So, we now specialise in search engine optimisation. In addition to writing your website and blog content, we can now support you to develop and monitor your on-page SEO performance. Here’s a quick overview of our new SEO copywriting services.
How did we get here?
Website copywriting has become our most popular service. Start-ups need copy for their new sites and more established companies want a fresh pair of eyes. Blog writing has become a popular service too. But, we've noticed something else. Businesses are either unaware of the role of SEO and its importance, or they don't know how to make it happen.
“SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing websites to make them reach a high position in Google’s – or other search engines’ – search results. SEO focuses on rankings in the organic (non-paid) search results.”
It pains us to see companies throwing money at websites and blog posts that may never be found online. We wanted to help our clients understand the role of SEO and implement it within their business.
We became qualified at digital marketing
As trained digital copywriters, we understood keywords and how to use them. We also knew how to write engaging, high quality content that appeals to the target audience. But, search engine optimisation is a broad and rapidly evolving field. We needed to understand all aspects of SEO and how it fits with other types of digital marketing.
So, in 2017, our founder, Sue, embarked on a Professional Diploma in Digital Marketing with The Digital Marketing Institute. She qualified in April 2018 - well done, Sue — and has spent the last six months putting her new skills into action and shaping our services.
What does that mean for you?
We can support your full digital journey
Developing and implementing successful SEO requires specialist knowledge across many disciplines. If you want your web pages to rank on Google search you need:
A well-designed website
Promotion of that content
Performance monitoring, reporting and analysis
To save you time and energy, we have found local partners that can support you with the entire process.
We work closely with experts in:
Social media management
We can take care of your SEO
Besides to our standard copywriting services, we now offer search engine optimisation support. We use the most current techniques and powerful analytics tools to deliver:
Many businesses have existing web pages and blog posts that could work much harder for their brand. An audit can determine how your existing content can be enriched to increase your chances of ranking higher in search engine results pages.
We offer the first baseline audit free of charge.
Our on-page SEO services will help you to make the most of what you’ve already got. Following a baseline audit, we can help you to prioritise and implement your SEO recommendations.
Our website copywriting, blog writing and press releases services include search engine optimisation. We can also bring other experts on-board to take care of your audio and visual content creation.
Searchers are less likely to click through to your page if your listing is vague or unstructured. We can create relevant title tags, URLs and meta descriptions to help you stand out.
What's next for Full Height Copy?
We're now working in partnership with Wessex Community Action and local business networking groups to develop a training programme for Wiltshire's small businesses and voluntary sector. From February 2019, we will be offering a range of half-day open and on-site courses. More details coming soon.