SaaS Copywriting.

Our skilled SaaS copywriters will blind your customers with the benefits of your products and services instead of boring them with jargon.

What content works well for SaaS businesses?

Landing and product pages.

Successful SaaS websites have punchy web pages that highlight product benefits, demonstrate the company's uniqueness, answer the customers' questions and have strong calls to action.

Blog articles.

Explain your solutions, share tips and be a thought leader. Consistent, high-quality blog content brings people to your website, keeps them there for longer and builds trust in your brand and products.

Checklists and cheat sheets.

Everyone loves a free checklist or cheat sheet that makes a job or task easier. Use them as lead magnets or simply reap the value of providing potential customers with highly sharable content.

Case studies.

Well-crafted case studies make your product's benefits tangible and relatable. They also demonstrate how your solution can be applied in different settings.

Ebooks and white papers.

Great for capturing leads at every stage of the sales funnel. In-depth ebooks and white papers provide excellent value and build trust in your brand.

Detailed guides.

Long-form guides are know to be highly sharable and allow you to demonstrate you expertise by providing actionable solutions to common customer issues.

Why does your business need a SaaS copywriter?

Software-as-a-service (SaaS) companies are often tech-focused when it comes to writing their website and other marketing materials. Copy tends to focus on the features of products and services rather than concisely demonstrating their benefits and why they provide the best solution to the target audience's problem.

A SaaS copywriter will write every piece of copy with its sales purpose in mind and tap into the psychology of the buyer's journey to achieve:

• A higher rate of targeted website traffic

• More subscription signups

• Higher conversion rates

• Lower PPC cost-per-click and higher click-through rates

• Brand and product awareness and trust.

Why choose us?

Our highly experienced team of SaaS copywriters and SEO professionals grasp complex concepts easily and can clearly communicate the right information to the right people at the right time and in the right format.

Niche writers.

We match you with a writer based on their background, skills and suitability for your project, and every post is checked by senior editor before it reaches you.

Data-driven strategies.

We use the industry's most trusted tools to research your market, identify the best keywords and measure the effectiveness of your content.

Boutique service.

We're all about the relationship and attention to detail, tailoring every project to the client's exact needs and budget.

FAQs.

What is SaaS copywriting?

A SaaS copywriter writes marketing material for software-as-a-service companies. They are skilled at converting often complex tech concepts and information into accessible and easy-to-digest writing. In addition to understanding and explaining SaaS-related topics, they know how to engage and convince the reader to take a desired action with the aim of selling products or services.

What types of SaaS companies do we work with?

We're not limited to working within a specific sector. We have worked with SaaS companies in education and training, health and safety and IT to date.

Should I hire a SaaS copywriter?

In most cases, yes, unless you have an in-house copywriter with a solid understanding of online marketing and search engine optimisation (SEO). Just as you know your business better than anyone else, a SaaS copywriter is best placed to write copy that appeals to both potential customers and search engines. They will also bring a fresh perspective to your site. Businesses often struggle to see their website from an external point of view.

How much do SaaS copywriting services cost?

According to the ProCopywriters Survey 2023, the average day rate is £433. At Full Height Copy, we charge £50 per hour/£400 per day.

“Full Height Copy provided a fantastic service. Our copywriter delivered a great piece of content for us. Superb communication all along the way. Thanks FHC.”

Katie Pigeon – Little Green Button

Let's get started.

Book your FREE 30-minute consultation.

We begin every client partnership with an initial consultation to make sure we're a good fit. It's an opportunity for both parties to ask questions and to look at the finer details.