Laidlaw Associates needed copy for the company website that would demonstrate the team’s capabilities to prospective clients. Director, Caroline, needed a copywriter who could:
We worked with Caroline to create a clear creative brief for the project which would develop an understanding of:
Once we had a clear idea of what each page needed to cover, we identified page keywords that would fit with Laidlaw Associates’ services.
With keywords identified, we set to work creating web page copy that followed SEO best practices. We also created title tags and meta descriptions that would encourage searchers to click on links to Laidlaw Associates' web pages.
We developed wireframes for each page (mock-ups of the page layout). These were designed to help the web developer design pages that:
We also created mark-up notes for the web copy to instruct the web developer on how to code the text in line with SEO requirements.
"I would highly recommend FHC. Sue was diligent, thoughtful and very responsive. I am extremely happy with the result."
Caroline Laidlaw – Director, Laidlaw Associates
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Full Height Copy
Website content writers based in Wiltshire, UK. We help businesses attract, engage, convert and retain their online audiences.
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