CASE STUDY: Varicose Vein Clinic

A digital marketing agency asked us to look after all aspects of a client's website SEO, blog and social media content. The client wanted to make improvements to the company website that would:

Boost their PPC conversion rates
Enhance their visibility and click-through rate for local healthcare SEO
Turn more website visitors into leads.

How did we help?

Below is an overview of the steps we took to achieve the client's aims. We worked closely with the digital marketing agency's web developer and PPC specialist to deliver the project.

1. Website audit

We conducted an audit and identified that the website would benefit from:

Making the content easier to scan and digest
Better aligning content with user search intention
Implementing best practice local SEO techniques
Creating content that answered patient questions
Improving the structure and navigation
Adding clear calls to action on each page
A blog to improve SEO and engage users
Strategically placed testimonials to build brand trust.

2. Improvement

We made the identified improvements and also implemented:

Blog management (strategy, content creation, monitoring and reporting)
A social media content strategy
Google Business Profile management
SEO maintenance package.

The results

The website changes, blog, Google Business Profile and social media campaign brought a significant increase in quality traffic and a huge increase in goal conversions (calls and email enquiries), allowing the client to set up two new clinics. We also provided local SEO insights that gave the company a clear idea of the appetite for varicose vein treatment in specific geographic locations.